Home

Hi! I am a multidisciplinary designer with a strategic and forward-thinking approach to tackling complex challenges.

I focus on creating meaningful moments within the ordinary.










Resume PDF Version

Lucía de la Torre
+34 655 751 621
luciadltl@gmail.com
Home

Hi! I am a multidisciplinary designer with a strategic and forward-thinking approach to tackling complex challenges.

I focus on creating meaningful moments within the ordinary.


EXPERIENCE



BBVA FUTURE DESIGNERS VI

(Jan. 2024 - Dec.2024)
Madrid, Spain
Design Analyst - Solutions Development

Cross-disciplinary training:
  • Conducted qualitative research on trends and user experience.
  • Developed and designed BBVA’s 2025 Trends Report as part of the Trend Observatory Team.
  • Formulated & executed value propositions and UX solutions.
  • Designed visual identities for BBVA products and services.


MAYRIT BIENNALE 2024

(May 2024 - June 2024)
Madrid, Spain
Designer & Project Lead

Executed a Futures Design process to conduct an indepth trend research & analysis, and later design an immersive, speculative piece for the 2024 Mañano Exhibit (Central de Diseño DIMAD).


RUSKA MARTIN ASSOCIATES

(Sept. 2023 - Dec. 2023)
Berlin, Germany
Branding & Graphic Design Intern

Designed brand identity and packaging proposals for the Cosmetics and Food & Beverages sectors. Further managed the production and digital implementation of the chosen proposals.


IE TOWER STUDENT SPACES

(Nov. 2022 - June 2023)
Madrid, Spain
Service & Space Design Consultant
Executed two pilot projects merging the Behavioral Science and Design disciplines to improve student work-spaces at the IE Tower. Led focus group interviews, ideated solutions, and pitched a formal proposal to the BOD.


SAFFRON CONSULTANTS

(June 2022 - Aug. 2022)
Madrid, Spain
Branding & Graphic Design Intern

Conducted market research and analysis, consulted and designed brand identities and produced internal marketing pieces.

EDUCATION



IDEO U - Human Centred Systems Thinking

(Sept. 2024 - Oct. 2024)
Online Course

Applied a holistic, human approach to a complex systems challenge: interviewed and collaborated with stakeholders to unify decision making across BBVA’s design process.


IE UNIVERSITY

(2019-2023)
Madrid, Spain
Bachelor in Design (BID)

GPA: 8.82/10.00.
  • Published in Dezeen Magazine for “Dusk til Dawn” Project.
  • Showcased in IE Blueprint Exhibition 2020 for “Formosa Airlines” Branding Project.


UNIVERSITY OF TEXAS AT AUSTIN

(Jan. - May. 2022)
Exchange Semester
Austin, Texas
GPA: 3.75/4.00


GRADED SCHOOL

(2015-2019)
São Paulo, Brazil
International Baccalaureate (IB)
IB: 31/45
American Diploma
GPA: 9.01/10.00



SKILLS



LANGUAGES: 
Spanish (Native)   •   English (Fluent)   •   Portuguese (Advanced)

TOOLS: 
Profficient with Adobe Suite (Illustrator, Photoshop, InDesign, Adobe XD)   •   Rhino 3D   •   Blender   •   Cinema 4D   •   Figma

DESIGN & RESEARCH: 
Design Thinking   •   Futures Thinking   •   Trend Detection & Analysis  • Presenting complex ideas through careful storytelling   •   Interview & Focus Group   •   User Journey & User Flow

COLLABORATION: 
Working in multicultural & multidisciplinary teams   •   Maintaining quality and detail when working under pressure   •   Agile Working